About ProFlorist
ProFlorist turns experience from the workshop, ecommerce and operations into a platform for catalogue, orders, teams, production and delivery.
Discover the story
The people behind ProFlorist
Founder of ProFlorist
Discover ProFlorist and the connection between customers, local flower shops and technology.
What ProFlorist is
ProFlorist Business is the management component for professionals. The public catalogue helps customers discover products and can route eligible requests to flower shops. The roles are different and are presented transparently.
For people sending flowers
Explore the catalogue, choose a product and delivery area, and check the current market information. An order can proceed only after a real eligible florist confirms the product, place, date and delivery window.
Explore the catalogueFor independent flower shops
ProFlorist Business brings together profile, catalogue, orders, teams, production and deliveries. A flower shop works only with the tools approved for its plan and account configuration.
View the featuresIn the direct workflow, ProFlorist supplies the technology infrastructure while the identified partner florist sells, invoices, makes and delivers the product. ProFlorist does not buy or resell the flowers in that workflow. Any optional intermediation is separate and requires approved contractual terms.
ProFlorist Client · For people sending flowers
From the bouquet that catches your eye to an eligible request sent to a flower shop, the application brings the important choices into one place.
Application availability and transactional functions depend on the relevant store, market and approved workflow.
ProFlorist Florist · For the flower shop team
ProFlorist supports the work behind each bouquet: what can be made, what can be delivered and which requests need attention. It does not replace the florist’s decision — it keeps that decision at the centre of the workflow.
The iPhone application is for existing partners and authorised teams. Commercial configuration and subscriptions remain subject to separate approval in the web portal.
Application and portal, with clear roles
The Business portal is where approved companies, plans, documents and integrations are managed. Existing partners use the ProFlorist Florist application for enabled operational work, while the Client application remains dedicated to people choosing flowers.
Equipment such as a printer or tablet is optional and purchased separately. The current approved offer and conditions are authoritative; the UK page does not create a subscription or payment.
Experience behind ProFlorist
For Ioana Dosinescu, floristry is not only a passion. It is a practised craft and a business known from the inside.
FlorideLux.ro was founded by Marius Dosinescu. Ioana later joined and contributed to the company’s development as a business partner through hands-on work, operational responsibility and management.
The FlorideLux story also reflects Ioana’s contribution, alongside Marius and the team who built the company. That experience now shapes how she approaches ProFlorist: starting with the reality of people who work with flowers.
From the first order to leading a team
Ioana progressed from customer relations and hands-on floristry to purchasing, delivery coordination, team management and work as a managing partner. These are responsibilities she has held, not only subjects she knows in theory.
Orders, expectations and communication that matters during an important moment.
Hands-on work with flowers, making arrangements and caring about the finished product.
Suppliers, selection, stock and the reality of a perishable product.
Coordinating orders and deliveries, including during peak periods.
Organising people, priorities and day-to-day activity.
Operational decisions, commercial development and management responsibility.
Education · Sharing practical experience
Ioana conceived and wrote floristry courses organised by FlorideLux, turning practical workshop experience into training content for other florists. Her contribution covered the design and writing of the courses, not merely participation in them.
Product development · Creative direction
Ioana contributed actively to FlorideLux product direction and development: colour, flower selection and combinations, compositions and collections. Her work forms part of the history of a portfolio that, over the years, included more than 10,000 products and several dozen collections, built together with the team.
In 2014, Romanian press coverage named the FlorideLux management team led by Marius Dosinescu and Ioana Buiacu — Ioana Dosinescu’s name at that time — in reporting on the BAC investment. In 2018, Ioana and Marius were presented as trainers developing a floral brand.
Mediafax · management team, 2014Creative Business Management · professional training, 2018Details about course design and the scale of the FlorideLux portfolio are attributed to the direct account of Marius Dosinescu, founder of FlorideLux.
Still connected to the industry today
Supply · Marketing · Development
Ioana works with Flowers Market Holland in marketing and development. Work alongside a flower, plant and accessories warehouse for professionals keeps her connected to suppliers and to the practical needs of flower shops.
Discover Flowers Market HollandEvents · Community · Floral business
Ioana is directly involved in organising FlowerX, an event developed by Flowers Market Holland that brings together floristry, design and business. It continues her involvement in the floral industry through the people who build it as well as its products and operations.
Discover FlowerXWhat guides us
In the direct workflow, the florist sells, invoices, makes and delivers. Technology supports the florist’s work and keeps responsibilities visible.
Product, place, date, seller and delivery must be verified in the workflow before an order or payment can proceed.
Catalogue, requests and administration in one system. Tools should support the flower shop without replacing its personality.
The people behind the project
Founder of ProFlorist · CEO · Floristry and business
Practical experience in the workshop, operations and management gives Ioana the perspective from which she leads ProFlorist. She guides brand direction, customer experience and relationships with flower shops, focusing on what must work beyond the screen.
Founder of FlorideLux · Investor in ProFlorist
Marius founded FlorideLux.ro and built the business over almost two decades, with Ioana later contributing as a business partner. At ProFlorist, Marius supports strategy, technology, SEO and organic growth.
Explore the catalogue and current UK market information.
Explore the flowers For flower shopsDiscover the Business application, workflows and available modules.
Discover ProFlorist BusinessProFlorist Blog
What we know about spring flower prices for 2027, with a worked cost example and practical steps for sourcing, pricing...
6 October 2026
Calculate productive hourly costs, owner labour and overhead, with worked examples in pounds for UK florists.
1 October 2026
There is no universal commercial markup that is “correct” for all florists. A multiplier like ×2, ×3, or ×3.5 can...
ProFlorist Client App
Discover local florists and flowers in the app. Availability is checked for your chosen delivery area.
Available now: App Store · Google Play
