Put your products in front of customers.
Your own catalogue, available network models and photographs permitted by your subscription support your offer in the shop and online.
Explore the digital catalogue →ProFlorist Business · Technology built for florists
Software and marketing
for your flower shop.
From the products customers see to the bouquet that is delivered: catalogue, orders, team and deliveries connected in one mobile-friendly system.
View subscriptions →
Less repetitive work. More control. More time for customers and business development.
Available functions depend on subscription, integrations and configuration. Equipment is purchased separately.Present + organise + fulfil
Your offer, team and customer orders, connected.
Organise the work around every order.
Product, instructions and timing start together. In configured modules, the information continues to the workshop owner, documents and proof photograph.
Follow the sample order →
Stay in control from your phone.
See order states and the work available to your role. Owners, florists and drivers have distinct responsibilities; the web portal covers commercial configuration.
View roles and applications →ProFlorist @ FLOWERX 2027
Technology for florists joins the conversation about the industry’s future.
Confirmed exhibitor
Meet us at
FLOWERX.
On 23–24 January 2027, ProFlorist will present at ROMEXPO: a workflow built to connect a flower shop’s offer, orders, workshop and deliveries.
- When
- 23–24 January 2027
- Where
- ROMEXPO · Pavilion C2
- Role
- Exhibitor · Technology and digital solutions
- Stand
- Position awaiting allocation
FLOWERX 2027 takes place from 22 to 24 January. The expo is open to the public on 23–24 January; the organiser manages the programme, tickets and final stand position.
Marketing, explained clearly
One catalogue for the shop and online.
Manage your products and select the catalogue models you can realistically make. Commercial presentation and workshop information stay in the same flow.
- For customers
- Products and imagery for mobile, web or an optional in-store tablet.
- In the workshop
- Variants, recipes and available ingredients, with the florist retaining the final making decision. Catalogue presence does not confirm stock or delivery.
- In your marketing
- Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
A catalogue photograph presents the model. A proof photograph documents a product prepared for a specific order. They are different uses.
See how the catalogue is organised →The same product. Information that keeps moving.
See how everything connects,
from product to delivery.
We follow test order #207. The screens are real; diagrams explain stages where no role-specific screen is available. The example is not a commercial order or evidence of a customer delivery.
01 / PRODUCT
Everything starts with what you present to the customer.
The photograph and selected variant identify the product. The test-order details show the model selected for the same piece of work.
- What continues through the workflow
- The selected product and its available information.
- What no longer needs to be found separately
- The visual product reference for that piece of work.
The florist decides what can be made; displaying a product does not confirm availability.
02 / OWNER OR OPERATOR
The order has a clear place and state.
The Business list separates fulfilment state from payment state. Details keep the product, timing and message together without treating a paid order as already made.
- What the operator receives
- The order context and information available for checking.
- Repetitive work reduced
- Searching for the same information in separate messages or lists.
Manual entry for your own orders is being prepared. External orders require an enabled channel or integration and are not imported automatically from arbitrary sources.
03 / FLORIST
From the order into the workshop.
The production module links the work to its owner, available recipe and instructions. Quantities and consumption depend on configured data and the integration in use.
- What the florist receives
- The assigned or claimed work, recipe and available notes.
- Repetitive work reduced
- Re-entering instructions between the operator and workshop.
Production: from Growth, subject to the current offer. Recipes and working quantities are not included in this public demonstration.
Explanatory diagram · not an application screen
Test order #207- 1Work item
Product, timing, instructions
- 2Available recipe
Configured ingredients and consumption
- 3Owner
Claim, fulfil, complete
04 / COMPLETION
The prepared product, documented before departure.
The test history shows production and the proof photograph separately. The photograph documents the finished work; it does not replace fiscal documents.
- Depending on configuration
- Production documents and consumption through a compatible integration; operational labels and card messages through available printing.
- Repetitive work reduced
- Re-entering information in materials that accompany the work where the workflow is connected.
The screen confirms the test stages shown, not physical printing or the issue of every document.
05 / DRIVER
Information continues through to delivery.
The delivery role is separate from the workshop role. In a compatible configuration, the driver sees the assigned delivery, updates its state and reports handover or an exception.
- What the driver receives
- The destination and delivery instructions permitted by their access.
- Repetitive work reduced
- Manually resending the address and answering delivery-state questions.
Role diagram, not a Driver screen or evidence of commercial delivery for order #207.
Explanatory diagram · delivery role
The same order workflow- 1Assigned delivery
Destination and instructions
- 2In transit
Update state
- 3Handover or exception
Confirmation in the available workflow
Beyond a status update
Tools for workshop decisions
and detail.
A useful suggestion.
The florist decides.
- Stock photograph
- Analysis and suggestions
- Review and correct
- Apply selections explicitly
Stock Vision can assist image analysis but does not guarantee exact identifications or quantities and does not update accounting stock automatically.
Explanatory workflow · AI Workshop from Local.
Explore AI and availability →Order information,
useful at the workbench.
- Operational labels
- Card message
- Consumption and documents through compatible integrations
A label printer is not a fiscal printer. The tablet, stand and printer are optional; compatibility is checked before purchase.
View production and printing →Connect the tools
that suit your business.
- WooCommerce
- Depending on subscription and configuration.
- NEXUS ERP / Retail
- Compatible workflows after configuration; Retail is a separate extension.
- NETOPIA / Stripe
- Direct payment through your own account after onboarding. Processor fees still apply.
Your operation + the public component
Manage the flower shop and its public presence in one platform.
The shop profile and published offer can support product discovery. An eligible request follows the shop’s acceptance and configuration rules; network presence does not guarantee orders, traffic or revenue.
Florist profilePublished offerEligible requestBusiness management
For people looking for flowers
Flowers for
someone special?
Browse the catalogue and search by place. During this beta stage, network florists are not fulfilling orders.
View the public catalogue →
United Kingdom catalogue
Bouquet du Roses
Price currently unavailable Delivery and ordering depend on a confirmed eligible local florist. View product
United Kingdom catalogue
Bouquet of 3 roses
Price currently unavailable Delivery and ordering depend on a confirmed eligible local florist. View product
United Kingdom catalogue
Bouquet of 101 red roses
Price currently unavailable Delivery and ordering depend on a confirmed eligible local florist. View product
United Kingdom catalogue
Bouquet of multicoloured calla lilies
Price currently unavailable Delivery and ordering depend on a confirmed eligible local florist. View productPrefer the ProFlorist Client app?
Available on iPhone and Android. The network’s beta restrictions still apply.
Practical experience turned into a product
Built by people who understand floristry from the inside.
Ioana Dosinescu brings direct experience in floristry and business: customer relationships, purchasing, deliveries, team coordination and work as managing partner at FlorideLux.
She contributed to product and collection development and designed floristry courses. At ProFlorist, this experience informs product decisions and the connection between the application and workshop.
Marius Dosinescu supports delivery, consultancy and mentoring, with experience in the floral industry, ecommerce and SEO.
Meet the team and learn the ProFlorist story →ProFlorist Blog
Ideas, insight and practical guidance for modern florists
1 October 2026
What commercial markup should I apply to flowers?
There is no universal commercial markup that is “correct” for all florists. A multiplier like ×2, ×3, or ×3.5 can...
1 October 2026
How to calculate the real margin on a flower bouquet
A practical method for calculating contribution margin from net revenue and the variable costs attributable to an order. Monetary figures...
1 October 2026
Why choose local florists instead of high-commission platforms
When you order flowers online, the choice seems simple: you go to a website, choose a beautiful bouquet, pay, and...
A solution for your business
Choose the right tools for your flower shop.
UK Business prices are published only after an approved GBP offer exists in the ProFlorist admin.
ProFlorist Business
Starter
£59.00/ month, excluding VAT
UK public price
Radius 2.00 km
All places within the radius included
Mobile order management in ProFlorist Business
Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
Review StarterProFlorist Business
Local
£179.00/ month, excluding VAT
UK public price
Radius 10.00 km
All places within the radius included
AI Studio
Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
Review LocalFor workshop and team
Growth
£299.00/ month, excluding VAT
UK public price
Radius 20.00 km
All places within the radius included
Production module
Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
Review GrowthProFlorist Business
Regional
£499.00/ month, excluding VAT
UK public price
Radius 40.00 km
All places within the radius included
WooCommerce integration
Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
Review RegionalEnterprise
Custom coverage above 40 km. Regional benefits, assisted configuration and onboarding.
Use of approved ProFlorist catalogue photographs according to the confirmed contract and applicable terms.
This is a summary, not the complete Starter suite. AI Studio, production and integrations depend on the plan and configuration. Equipment and extensions are purchased separately. Choosing a plan does not create a subscription or trigger a payment.
View pricing details →Before the first step
Natural questions.
Clear answers.
Check the functions and configuration you need before selecting a subscription.
Can I use ProFlorist for my own orders?
Available channels depend on the application version and enabled integrations. There is no promise of automatic import from telephone, WhatsApp or arbitrary sources.
Can my team work from mobile devices?
ProFlorist Business supports the operational tasks available to the account. Production and delivery have separate roles and access depending on configuration.
What is included in the digital catalogue?
The catalogue provides product models; the florist decides what can realistically be made. Catalogue imagery and proof imagery for a specific order remain separate uses.
Are printers, tablets and fiscal documents included?
Printers, tablets and mounts are optional. Printing and document flows require compatible equipment, integrations and configuration.
Will I automatically receive orders from the network?
No. Orders, reach and revenue are not guaranteed. A listed profile is not automatically a verified, order-enabled florist.
How do I choose a plan?
A demonstration reviews functions, real delivery coverage, roles and required integrations. Public GBP prices exclude VAT; the applicable tax and gross total require a separately approved transactional offer.
Present. Organise. Connect.
See how ProFlorist could fit your flower shop.
We discuss catalogue, team, production, deliveries and integrations relevant to your business.